Snapchat has been a popular social media app since its initial release in 2011, and has seen its membership ranks swell over the years as users sought out a new way to share video and picture updates. The Venice, California based company allows users to sendselect users photos or short videos which can only be viewed once, or to post photos and videos on their Stories page, which are available to view by all of the user’s friends or a chosen few for 24 hours.
Competitors, though, have taken note and have been capitalizing on Snapchats innovative features.
Facebook Messenger launched “Messenger Day” earlier this month, and much like Snapchat Stories, users can post photos and videos that can be viewed by approved for 24 hours.
WhatsApp for a short time removed a text Status that updated other users what they were up to (Available, Busy) and replaced it with similar GIF, image, and video updates similar to Snapchat Stories. The text-only Status update was restored after some backlash from users.
Most notable among the clones are the very similar Instagram Stories, which appear along the top of a user’s homepage in the Instagram app. Users tap to see a slideshow of images or videos from users they follow and can tap to continue onto the next item, or swipe between posters.
Facebook Messenger, WhatsApp, and Instagram are all owned by Facebook.
Facebook made an offer to buy Snapchat in 2013 for $3 billion when Facebook co-founder Mark Zuckerberg personally met Snapchat co-founder Evan Spiegel to discuss the deal, but Spiegel rejected the offer, believing the company to be worth more. Snap, Inc.’s (Snapchat) recent IPO valued the company at $24 billion.
Facebook has long been asserting its online dominance of the social media market by buying potential competitors, like Instagram and WhatsApp. Or in, the Snapchat’s case, beating them at their own game to render them unnecessary.
By consolidating services under one corporate umbrella, Facebook may edge Snapchat out of the competition by enticing users to scale back how many social media accounts they maintain, and stick with Facebook-owned products.